1. Market background
The era of protection
Major changes are happening all over the world right now! The fight against an invisible, insidious enemy will leave its mark on economic life for a long time to come. The period of crisis caused by the COVID-2019 virus introduces new elements into the lives of economic operators, which create new demands for services, new products or new expectations from existing ones. There are sectors that are more deeply affected by the transformation and others that are more superficially affected. A common feature of these transformations is a clear focus on “protection”, “prevention” and securing our lives and assets. This is not a completely new situation, since these areas of life have always received adequate attention for successful business people, but in the future, the changes in the new situation resulting from the current crisis will bring the demand and need for security and protection solutions into focus more intensively than ever before.
Original market conditions
The sector of security services has developed with great intensity in recent decades. The business, which decades ago was still traditionally focused on guarding and protection, has been expanded with new, innovative solutions. One of the directions of development is the area of data security, which is automatically emerging with the development of IT, and in which domestic companies are also at the forefront, and are among the best at international level. Having gone through the first awakening phase, everyone has now learned that cyber protection of personal and corporate data is as important as the protection of a specific object. This period of learning has also put the development of traditional areas of protection on the back burner for a while, even though the changes are just as great here as in the area of data protection. A significant challenge for traditional protection in the market is that in many cases, business owners, managers and decision-makers who need protection still have a strong preconception of the service. Cliché images familiar to all appear, of workers who are often not very highly qualified, who make the average person feel insecure even by their appearance, and who do their work with unpredictable quality. In the meantime, the market has completely changed, and although this traditional cliché is still present in the domestic offer, more and more companies have moved towards providing quality protection services. These companies build their teams through a well-developed selection process, keep their colleagues under constant scrutiny, and there is also a growing ‘specialised expertise’ among security managers, which is built up by a professional in this field, primarily through experience. In other words, there is now a security company available specialising in corporate security that has taken traditional property protection to a new level of quality. Their work is reliable, verifiable and creates real stability in the customer’s business.